BOBBI Unveils Powerful New Single “Bruised,” Along With Music Video
Emerging Canadian alt-pop artist BOBBI has released her highly anticipated new single, “Bruised,” which explores the facades we buy into, and the residual sting they leave behind. From her upcoming EP Harsh (slated for release this May) – “Bruised” delves into the harsh realities of life, shattering preconceived notions cultivated throughout BOBBI’s journey.
“This was the first song I wrote for this EP, not knowing where it was leading,” says BOBBI. “It was the first honest moment I’d had with music in a long time, and I was kind of shocked at what came out of me. The longer I sat with it, the longer I was like, yea, this is the vibe.”
Written by BOBBI (aka Kaylee Johnston) and co-written and produced with experimental-electronic artist Model 86, the track sheds light on what it’s like being stuck in negative patterns.
“In a way, writing “Bruised” was the first step to me claiming my responsibility in those situations,” she explains. “I was the one making the repetitive choice to surround myself with people who had narcissistic tendencies. It was the beginning of a huge awakening, but I had no idea at the time. I just really liked the song.”
Directed by Adem Boutlidja of LCDG Studio, post-produced by Thomas Ricquier, and with BOBBI as the creative director – the captivating video for BOBBI’s “Bruised” was filmed in an abandoned cathedral in Montreal, with CGI and visual effects artfully portraying a theme of slow corruption eventually conquered.
The new tracks from Harsh showcase a significant chapter in BOBBI’s career. Following past successes such as her debut single “Calling Out,” featured on the UK soap opera Hollyoaks and synced on The Voice UK, Love Island, and Netflix’s Tiny Pretty Things – BOBBI’s narrative exposes the humbling experience of deconstructing the ‘false self,’ inviting audiences to join her in confronting the complexities of life with sincerity and wit. Harsh is a testament to the strength found in owning one’s vulnerabilities and facing the dishonesty that surrounds us, and within us. BOBBI’s deeply personal journey is woven into the fabric of each track, creating a poignant and relatable musical experience for listeners.
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