Rapper Arlo Maverick Probes Materialism on “Retail Therapy”
Edmonton hip-hop artist Arlo Maverick shared his astute perspective on working-class struggles last month with the release of his album, Blue Collar. Now he’s unveiling a new video for his track, “Retail Therapy,” which probes the artist’s complicated relationship with money and materialism.
Alongside the track, is a dance-fueled video that Maverick says, “flaunts flyness and gives UK drill an Alberta twist.” Directed by Natalie Meyer and shot at various Edmonton and Calgary train stations, the video features rhymes and moves from Mahk Milliano and cameos by Calgary rapper Tea Fannie, R&B artist Rome IX, Edmonton MC and clothing designer Lion Luciano, and video director Da Kid T.
In probing materialism as a means of status-chasing, Maverick reveals the superficiality and foolishness in it all: “Got a closet full of product/That I only wore once/If I’m honest there’s no logic/I just bought it just to stunt.”
With every amusing, scathing observation, Maverick holds up a mirror to many of today’s social ills.
“In our society a lot of us wear our successes and seek validation with items we purchase,” he says. “We acquire things that we don’t need to feel a certain way; to appear successful or flaunt status. But we often find ourselves in debt and still unhappy.”
Review
Arlo Maverick’s “Retail Therapy” unfolds a gripping storyline that delves into the contrasts of materialism and self-discovery.
The verses skillfully weave between Mahk Milliano’s glamorous lifestyle portrayal and Arlo Maverick’s introspective take on the emotional impact of societal pressures. Mahk Milliano exudes confidence and affluence, setting the stage for Arlo Maverick’s poignant counter-narrative, which delves into the profound implications of material success.
Arlo’s verses shine with raw vulnerability and honesty as he openly shares experiences of teasing and public humiliation. These moments become fuel for his success and revenge, emphasized by the impactful repetition of facing darkness and confronting inner demons, revealing the internal struggles that accompany external achievements.
Overall, “Retail Therapy” is a well-crafted hip-hop piece that successfully balances catchy hooks with meaningful introspection, offering listeners a multi-dimensional exploration of the complexities surrounding materialism and self-worth in today’s society.