This week, Toronto’s art-pop band For Esmé release the music video for “To Love”, directed by Laura-Lynn Petrick.
First track of their critically-acclaimed album “Righteous Woman”, “To Love” is a visual journey exploring gaze and seeking balance between all of its contradictions. The film objectifies female cliches in order to question their validity with playfulness and sarcasm. To Love intends to create refreshing and powerful narratives within societal normalizations of femininity. For Esmé epitomizes the reclaiming of the gaze, and the video illustrates frontwoman Mar Meredith’s evolution from object of male desire to principal subject of her own narrative.
Hi there! My name is Marie, I am French born and raised, now living in Montreal. I work in Marketing by day, and I’m an avid concert-goer by night. I have always had a passion for photography, and realized that this mixes quite well with my love for live music (the absolute best way to experience music, if you ask me).
You can check out some of my work on my website or on Instagram!