This week, Toronto’s art-pop band For Esmé release the music video for “To Love”, directed by Laura-Lynn Petrick.
First track of their critically-acclaimed album “Righteous Woman”, “To Love” is a visual journey exploring gaze and seeking balance between all of its contradictions. The film objectifies female cliches in order to question their validity with playfulness and sarcasm. To Love intends to create refreshing and powerful narratives within societal normalizations of femininity. For Esmé epitomizes the reclaiming of the gaze, and the video illustrates frontwoman Mar Meredith’s evolution from object of male desire to principal subject of her own narrative.