Puma June Challenges the Enemy Within in Bold, Stylized “Nobody” Video
Toronto-based alternative R&B artist Puma June unveils a striking visual for “Nobody,” the newest video from her debut EP A Woman That They Want, released earlier this year. A genre-blending mix of smooth, empowering, and edgy elements, the track continues Puma June’s fearless exploration of identity, autonomy, and self-liberation.
A fashion-forward, surrealist piece of self-expression, “Nobody” investigates the tension between external judgment and internal limitation. Inspired by the “enemy within,” the video poses a haunting question: Is it the world boxing us in, or are we boxing ourselves? Puma June invites the viewer into her signature dream-like universe, one where expectations are twisted, and truth is uncomfortably – and beautifully – laid bare.
The title, “Nobody,” cleverly plays on “no body” and “nobody,” reinforcing the track’s themes of bodily autonomy, self-worth, and unseen power. Whether confronting shame, smallness, or fear, Puma June makes space for radical self-reclamation.
Shot in Los Angeles and directed by long-time collaborator Arden Grier, the video features a series of bold visuals – from tattooed brows to a surreal scene of swallowing herself. At one point, a now-infamous concept involving live ants turned into an unexpected pivot after a failed Amazon order and a search through Facebook ant groups. The solution? Ladybugs.
Pume June shares,
“When we eat the enemy inside ourselves, the outside voices are just noise, and we take back our autonomy. My favourite moment from the video is when I swallow myself and we have one final reveal with the tattooed brows. I actually shaved my eyebrows for that one shot. It ties into everything this EP is about – bodily autonomy and radical self-love.“