Vancouver’s Cinnamon Sandhu unveils new single
Vancouver fusion-pop artist Cinnamon Sandhu shares her new single “Materialistic Rani” out now on all digital streaming platforms.
The fun and empowering pop song is a cultural blend featuring a unique mix of English and Punjabi, a nod to Cinnamon’s identity as an Indo-Canadian.
Cinnamon wrote ‘Materialistic Rani’ with empowerment in mind. The track encourages listeners to embrace their desires and aspirations unapologetically through the spirit of modern feminism. The song’s message invites audiences to reconsider their views on materialism and recognize its positive aspects within the context of personal agency and empowerment.
“‘Materialistic Rani’ is a lively fusion of English and Punjabi, capturing the essence of a modern-day queen who revels in materialism,” says Cinnamon. “The song embodies the spirit of ‘Rani’—meaning ‘queen’ in both Hindi and Punjabi—celebrating a bold embrace of desires and dreams in a catchy, culturally rich anthem.”
An emerging South Asian artist from Vancouver, BC, Cinnamon calls her genre fusion-pop because it’s a mix of Western and Indian pop music. Her music career began nine years ago, when she began singing covers of Punjabi and English songs on Instagram, YouTube, and TikTok. Since then, she’s gained 180K followers, 2M likes on TikTok, and 3.5M views on YouTube.
But despite this early success, according to Cinnamon, it wasn’t until years later that her career fully took off:
“I consider 2021 the year my career officially launched as it’s when I released my first single and booked my first paid show at 5X Fest, a well-known South Asian Festival in BC. In 2022, I independently released four singles and one self-funded music video, with my music video reaching over 10K organic views on YouTube.”
In 2023, Cinnamon released her debut EP Love Story, and strategically timed its release to coincide with her trip to India, allowing her to market it to a wider audience and generate content tailored to the EP. Also that year, she booked 3 festival performances marking a milestone in her career. One of those festivals was the Monsoon Festival of Performing Arts at the Punjabi Market Live event in Vancouver, where she had the honour of performing in the time slot immediately preceding the two headlining acts.