Indie-Folk-Rock band, Belfountain Unveils A Music Video For “Give It Up”
New Toronto group BELFOUNTAIN’s debut single “Give It Up,” – out now on all major platforms – has a new video out now, to accompany it. The fresh, new indie-folk-rock project fronted by singer-songwriter, multi-instrumentalist, and JUNO Award-winning producer Chris Graham, has released the catchy-as-hell first single which is drawn from the upcoming album Some Hearts, an authentic, roots-inspired collection of songs. Some Hearts comes out June 21, 2024.
“Give It Up” is as perfect a power-pop anthem as Coldplay or U2 ever delivered. While the lyrics hint at themes about difficulties in relationships, ultimately the song is about finding joy in spite of the state of the world in which we currently live. It’s about letting go of your inhibitions and living free – “live it up, before you live it down.” A throwback to a more innocent and optimistic time.
Quote From Editor
“This indie-rock anthem embraces life’s ups and downs, urging us to seize the moment. With lines like ‘Living on a wire, Fighting all the fires,’ it reflects resilience in tough times. The chorus chants ‘Give it up, give it up, give it up now,’ encouraging us to embrace change and live fully. It’s a hopeful song, reminding us to cherish life’s journey.”
Directed and edited by Carlos Coronado, and featuring Graham’s friends and family, the accompanying video faithfully echoes the spirit of the song. The visuals showcase a skateboarder, a dancer, a basketball player, and a person in relationship, all striving to overcome their struggles. The video for “Give it Up” is, in fact, a great statement about not giving up. It’s a perfect representation of the old, true adage, “If at first you don’t succeed, try, try again.”
“The song is about giving up your inhibitions and letting go of your past,”
says Graham. “So, it features different storylines of people trying to overcome challenges and find success in the freedom that comes with that.”