Toronto-based genre-bending project FEATURETTE has unveiled their latest single, “Cocaine.”
“Cocaine” is their comeback standalone single and their first new release since 2021. This song was born from indulgence and leaning into the chaos when it comes to love obsession. They say that love is a drug, and that’s exactly what Lexie Jay wanted to convey. The track rushes like a fluttering heartbeat, it’s full of run-on sentences and cyclical thoughts, it’s absolutely relentless, and gives no relief.
Hey! I’m Lexie Jay, my friends call me Lex, and I’m the lead singer of FEATURETTE. We’re making weird sounds in a basement 🙂
“Cocaine,” (contrary to what TikTok might believe when they banned us,) is actually not at all about the drug, but rather about that loved-up, heart-rush feeling that comes with new love. Obsessive, mind racing, butterflies – totally intoxicating. I’ve been writing a lot about addictive feelings lately, as I have trouble with them myself. Instead of pushing them aside, I wanted to dive deeper into that idea and live in it. Really look my demons in the eye and see what they have to say. This song is that for me.
Lately, my muses have been obsession, addiction, and all things dark and twisty in the mental arena. I find it really hard to write from a place of peace and happiness, there’s not enough energy in it for me. I prefer to go looking for trouble (in my head) and see if I can’t find something that’s bothering me to really pick at. Get to the root of why it makes me tick instead of just letting it live there. Honestly, it’s pretty therapeutic, I recommend.
Sure do! We’re going on tour with Too Many Zooz on March 3rd, we’ll be hitting Ottawa, Kingston, Hamilton, St. Catharines, London, Toronto, and finishing off in Waterloo. We’re also coming out with another single that’s gonna drop for the Toronto Show on March 10th at the Opera House, so that will be a pretty special day for us as we haven’t played a hometown show since before the pandemic. We’re stoked!
You know, I’ve put a lot of pressure on myself in past to control exactly what I wanted my future to look like or my goals to be, and I’ve learned that it will all happen when it’s meant to and not exactly in the way you might expect. So I think my job for 2023 is the same thing we try to do every day, Pinky, try to take over the world. We’re sitting on a whole bunch of assets we’ve built. Singles, a whole other body of work, live content, music videos… I’m just going to keep making art and putting it out when the moment calls for it. My whole vibe is so different now post pandemic, and the music has really changed and grown with me to reflect that. I feel more myself leaning into those crazy/unhinged/addictive sounds, so I think the three of us (Jon, Marc, and myself) are just going to keep following that rabbit hole and see where it takes us. We’re down for wherever that may lead. More to come 🙂
Connect with FEATURETTE:
I’m Jenna, the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be.
Canadian Beats has grown to become more than media, and what a journey it’s been.
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