Vancouver Musician Ché Aimee Dorval Shares New Single + Video for “JOYRIDE”
Vancouver musician Chè Aimee Dorval shares her empowering new single and video”Joyride” out now on all digital streaming platforms.
“Joyride” is the first new music we’ve heard from Chè since the release of her acclaimed album, The Crowned, in 2023. On this new single, Chè crafts an atmospheric blend of late-night trip-hop, dreamy art-pop, and laid-back electronica—reminiscent of Goldfrapp’s sleek production, Bonobo’s organic pulse, and Lana Del Rey’s moody allure. It’s a new sound experiment for Chè, but her voice and experience remain at the forefront, coming through loud and clear.
“Joyride” was one of those songs I’d been writing on and off for years, and it took on all sorts of shapes and meanings over time,” says Chè. “It wasn’t until recently when everything in the world felt like it was ramping up and the Canada/U.S. relationship started to look very toxic that I finally felt inspired to finish it. I’m someone who apologizes for pretty much everything. It’s almost a knee-jerk reaction just for existing on this planet. Maybe it’s because I’m Canadian or maybe it’s because I’m a woman, but it’s something I’ve tried to curb over the years. For me, this song is about saying ‘no’ to a broken situation and not apologizing for setting boundaries or speaking up when it needs to be said.”
For the “Joyride” video, Chè enlisted dancer Joi Of Dance and videographer Kevin B. Smith to help deliver the empowering message of the song.
Says Che:
“Joi’s dancing is pure power and soul—it embodies everything I’ve always tried to convey through my music. “Joyride” is about reclaiming your power, embracing who you are, and honouring your needs without compromise. Collaborating with her on this felt like a perfect fit. Joi created this routine for a track from my last album, The Crowned, but because of constraints, we never got around to making the video. I’ve always felt a bit disappointed that such a powerful piece of art went unused. When it came time to plan the “Joyride” video, it was clear that her performance was meant to bring the song’s story to life.”
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