KRISTIN CARTER UNLOCKS A MESMERIZING VISUAL JOURNEY OF SELF-DISCOVERY IN THE EXHILARATING MUSIC VIDEO FOR HER POP ANTHEM “EUPHORIA”
Contemporary pop artist Kristin Carter is celebrating the release of her new music video,
Co-written by the Vancouver-based artist with fellow Canadian Steve Mitchell in Nashville, “Euphoria” is the second single from Carter’s debut album, Full Bloom, which dropped in April.
“Euphoria” – co-produced by Carter and Marcus Ramsay – is a dance-friendly pop anthem that radiates through Carter’s surefire and breathless vocal delivery against a lively and upbeat production. The video was directed by award-winning filmmaker Eva Tavares.
In speaking about the video, Carter says,
“While the song was written about the excitement of a new romantic connection, we wanted to try a unique approach with the video but stay true to the confidence that runs through the song. We decided to focus on the inner conflict between one’s authentic self and the ideal self one aspires to become. Against the backdrop of pulsating neon lights and a mesmerizing dance floor, the video encapsulates the journey towards self-discovery and empowerment if one can embrace confidence and unlock their true potential.”
As the highest-streaming single on “Full Bloom”, the positive reception to “Euphoria” also mirrors Carter’s rise as an adult-contemporary-leaning pop artist after breakout success in the country genre. To go along with over 3 million streams and views across digital streaming platforms and YouTube from her release catalogue, the recent path to “Full Bloom” has included multiple placements on CBC Radio One in Canada, consistent Amazon Music Canada editorial playlist support, and being chosen as a Prism Prize Recipient for her next music video, “Lazy Sunday”.
With the release of the “Euphoria” music video, Carter is continuing her artistic evolution while shedding light on the power of self-discovery and authenticity in an ever-evolving world.