Choirz Releaes Emotionally Charged New Single & Video, “Never Enough”
“Never Enough”, the first single from the forthcoming sophomore EP by Canadian electro-pop duo Choirz, oozes post-wave shimmering harmonies with hard rhythms set against gnawing guitar leads as it relays the agony of outgrowing a situation.
The track explores the depths of human emotion, unveiling a rich tapestry woven with the threads of love, loss, yearning, and the profound sense of emptiness and disconnect. Choirz guides listeners through the gut-wrenching experience of clinging to affection for a person or a place, recognizing that this cherished connection falls short of filling the void within.
Choirz, who hails from Pembroke, Ontario, emerged from the diverse experiences of lifelong friends Brandon Kennedy and Christopher Chartrand. Kennedy had been a member of several Canadian rock and metal bands including Goat Horn, Zuku, and Flying Fortress, while Chartrand was a member of Kill Cheerleader, Aciidz, Zuku, and was the live drummer for Crystal Castles. Together, along with songwriter/musician Jed Corriveau, who does not perform live with the duo, craft haunting electro-pop soundscapes, blending intricate synth rhythms with emotionally charged lyrics that delve into the depths of heartbreak.
“There has always been a sort of serendipitous magic around Choirz,” says Brandon. “I was at a crossroads in my life when Jed originally reached out to share a bounty of electronic tracks he had been working on, which ultimately sparked the idea of Choirz. Not only did I see them as innovative, but as a lifeline out of the personal chokehold I was in.”
Complementing this emotional powerhouse of a track is the deliberately lo-fi music video, starring Brandon Kennedy. In this visually evocative narrative, Kennedy embodies the role of a solitary and bewildered scarecrow who has broken free from his post, wandering through the vast countryside. The desolate imagery mirrors the song’s theme of yearning for something more, depicting a character who is lost, disconnected, and seeking a way forward.
Catch Choirz live on November 30 at Piranha Bar in Montreal and December 1 at Hard Luck Bar in Toronto.
Congratulations on the release of “Never Enough”. What can you tell us about the track? Was there a specific inspiration behind the song?
Thank you so much! Never Enough was written in the summer of 2019 before Choirz had even formed. It slipped into demo obscurity until the spring of 2023 when our drummer, Christopher Chartrand, pushed for it to be both in our live sets and featured on our new record. The lyrics were inspired by a difficult breakup which led to me taking several wrong directions in life and only by facing the unbearable pain of outgrowing a person you love could I move forward in a healthier way.
The music video for “Never Enough” is very cool, lo-fi, and gritty. What can you tell us about the video? How did you come up with the idea for the video? Any interesting stories about shooting the video?
The video was filmed and edited by our friend Rachel aka “Cinder Soot” who made our two previous videos off our first record. The video for Never Enough features a scarecrow awakening to break its shackles of expectations by journeying through the disorienting push and pull between living up to who society thinks you should be versus who you really are inside and ultimately finding the courage to break those binds to answer the call of self-determination. We filmed the video in late summer over a really hot weekend where temperatures reached nearly 40 Degrees Celsius. Towards the end of the shoot, after trudging up and down all over town both dizzy on heatstroke, we looked behind us to see a local resident hulling a shopping cart behind his bike piled high with empty boxes then shout “Look at her go!” as he released the cart top speed down the hill we had hiked up apparently for no other reason than to see how it would look.
What can you tell us about your forthcoming EP release?
Our new EP features five tracks selected from our pool of demos. It was recorded in our hometown and mixed by Jordon Zadorozny. The crisp production melds electronic elements with live drums in a way we had been sonically seeking for quite a long while. The EP will be released early 2024 and we are excited for everyone to hear it.
Do you have any live shows coming up to support the new single?
Yes, we do! November 30th in Montreal at Piranha Bar with Group B and December 1st in Toronto at Hard Luck Bar with Urban Heat.
If someone has never seen you perform live, what could they expect to see?
We give a high-energy performance as we pummel you with our wall of sound and existential exhales.Â