Aphrose

PREMIERE – Aphrose releases video for “YaYa”

Aphrose

Dazzling New Single From Toronto Neo-Soul Artist, Aphrose, Casts a Tidal Wave of Roller-Soul Groove

Canadian Neo-Soul artist Aphrose has just released a dazzling new single from her forthcoming album, titled “YaYa“.

Written by Aphrose and her longtime production team, SafeSpaceship (Scott McCannell, Chino DeVilla, and Ben Macdonald) who also play the instruments on the track, “YaYa” marks the first non-vocal production credit Aphrose has received for her contributions in programming the 808 drums on the song. Background vocals on YaYa are performed by Aphrose and Kyla Charter.

With its glittery, Roller-Soul groove, Aphrose’s latest single “YaYa” glowingly personifies the feeling of being in love. The feel-good, uptempo song features an inescapable rhythm that envelopes listeners in exuberant harmonies, celebratory lyrics, and a flourishing melody. Given the classic Aphrose treatment, “YaYa” is notably infused with styles from different music eras, uniting 70’s Soul, 80’s Roller-Disco, and 90’s House vocal harmonies. A love song that steers clear of the negatives in relationships, “YaYa” focuses on joyful infatuation, using universal elements that include the sun, moon, stars, and gravity to paint the picture of a feeling as brilliant as the night sky. Featuring instrumentation by production trio SafeSpaceship, “YaYa” features Scott McCannell on bass, synth, and drum programming, Chino DeVilla on drums, synth, and drum programming, and Ben Macdonald on keys and synth. With the funky bounce of the bass, shimmering keyboards, and the intricate vintage timbre of the drums, “YaYa” is a standout, sticky, and sweet masterpiece that feels as good as it sounds.

The video for “YaYa” was filmed at a local roller rink, the video was shot with the “tape-feel” of 1970’s music videos.

Aphrose shares,

“YaYa was like a tonic in the recording process. As opposed to unpacking generational trauma or the challenges of relationships, we just had fun. This song is about feeling so enamoured with a love that being with them defies space, time, even gravity, and makes you feel as if you’ve been transported to another dimension.”    

Watch the video for “YaYa” below and stay up to date with Aphrose via her socials.

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