JUNO and CFMA-nominated artist, Craig Cardiff has released a video fitting of the times. It’s a homespun video version of the song, “To Be Safe, Loved & Home”. The video has become a much appreciated moment of lightness and positivity having been viewed over 150,000 times on Facebook and YouTube in the past few days.
Recognizing the songs’ relevance to the situation today, even though it was written and originally released several years ago, Craig asked his fans to share videos of themselves acting out the signs he has got fans at his concerts to do at every show, body positions that evoke human symbols of chorus lyrics to be “Safe”, “Loved” and “Home”. Over 50 people sent in videos of themselves, and for each submission Craig’s label True North Records is contributing $50 to the Unison Benevolent Fund, an organization that provides financial support to musicians and music industry people facing economic hardship.
The Waterloo, ON-based artist has been dubbed by Gordan Lightfoot as a “songwriter who needs to be heard”, and it’s no wonder why. For almost a decade the artist has passed around a notebook titled ‘Book of Truths’ during shows, encouraging the audience to write and share something — a story, a confession, a hope or a secret — they might be too afraid to say out loud.
Cardiff often finds himself responding by writing songs that offer glimmers of hope for people to hold onto; “To Be Safe, Loved & Home” — especially during COVID-19 — lands no differently. Re-released especially for 2020, “To Be Safe, Loved & Home” is the latest to be added to Cardiff’s growing library where he has been streamed more than 100 million times, and heard on NBC’s award-winning television series This Is Us.
Check out the viral video below, and be sure to stay up to date with Craig Cardiff, as he really is one who needs to be heard.