Photo credit: Anthony Tuccitto
Toronto-based indie/pop artist Freddie Future has released the official music video for his single, “Too Heavy” today. It was directed by award-winning director Colin G Cooper (Jessie Reyez, Emotional Oranges, Rezz, Rynx) and was shot over three days Toronto’s Mod Club Theatre, an unknown dock location on an eerie dock and an abandoned farm.
The complex themes of the video harmoniously blend together aspects from each of Freddie’s seven lyric videos from the self-titled EP. Fans are rewarded with the ability to put the pieces together from these videos, and to see how he combines the five elements of earth, water, fire, air, and space in this final masterpiece, which deals with carrying the weight of a relationship on your own.
“I wanted to create something that would feel like an evolution of the ideas previously presented in the lyric videos for this EP. Those videos felt like quick glimpses into Freddie’s world, and now we’re bringing you fully inside of it, pulling all of those ideas together, and expanding on them. The central concept, much like the EP itself, is grounded in a relationship dynamic, and I wanted that dynamic to have a surreal, dreamlike quality to it.” – Colin G Cooper
The future is certainly bright for Freddie! He has been featured on Spotify’s Fresh Finds playlists Just Vibing, Outliers and New Music Friday Canada and has garnered Apple Music & Spotify Swipe up coverage. Freddie’s recent Remix EP includes a remix for his track ‘Too Heavy,’ from Toronto based trio, New City, who have surpassed 35M streams and 2 Gold singles in Canada, as well the EP will include a remix for Freddie’s track ‘Julia’ from Juno nominated producer Harrison.
If you have not checked out Freddie Future yet, connect with him below, stream his music or check out an upcoming show!