Today, Canadian singer-songwriter BAD CHILD unveils the tormented video for his single, “Behave”, via 21 Entertainment/ Universal Music Canada/ Capitol Records/ Virgin Records. The cast of the video is made up of BAD CHILD fans who responded to a casting call on socials earlier this year.
Reflecting on the track and the idea behind creating the visual BAD CHILD explains,
“Behave” at its core is about discipline and wanting to break out of the shackles of a desperate life. The visual is a play on the oppressive nature of the chorus. Rene Gibson (The Director) and I wanted to create something cold and bleak, very Orwellian or something the Wachowski’s would admire. We did a fan casting and it was an incredible response we had people drive from all over. Some made more than 20-hour drives from places in the states to be in our production. That’s the kind of thing you can’t make up, it really makes it worth it to feel that love from the fan base.”
Check out the video below and stay up to date with BAD CHILD via his socials.
Despite the challenges of the global pandemic, BAD CHILD continues to release new music including an homage to the late Bill Withers with his rendition of “Hope She’ll Be Happier”, listen here. BAD CHILD then teamed up with fellow Canadians Justin Bieber, Geddy Lee, Avril Lavigne, Walk Off The Earth, and many more on another Bill Withers cover of the classic “Lean On Me” as the broadcast event Stronger Together Tous Ensemble last Sunday, April 26. The cover was released following the show on all streaming platforms with all proceeds going to the Canadian Red Cross. Listen to the “Lean On Me” cover here.