Reggae-Fusion Artist Ammoye Receives 2024 JUNO Award Nomination For Reggae Recording of The Year
Toronto-based reggae-fusion artist Ammoye is nominated for a 2024 Juno Award for Reggae Recording of The Year for her incredible song, “Stir This Thing”.
Produced by Donesome Records, “Stir This Thing” is a reggae dancehall tune that features a collaboration between Ammoye and reggae vocalist Turbulence. The track captures the essence of revitalizing a stagnant relationship.
“I am super stoked, honoured, thrilled and excited to be nominated for my now seventh JUNO Award! This feeling just never gets old and it still feels surreal, gratifying and satisfying to be acknowledged for our hard work by our Canadian Grammys, the highest accolade you can achieve for music in Canada,” said Ammoye. “I’m looking forward to all the festivities and the opportunity to rub shoulders and connect with all the artists and industry folks attending. It’s always a fun experience at the JUNO and I can’t wait for all of it!”
First off, care to introduce yourself to our readers?
Hello beautiful people!!! My name is Ammoye aka The Lightworker SoulRebel! I’m a Reggae/Fusion Artist originally from Jamaica and now a proud Canadian who loves sharing positivity, love, empowerment, healing, and light through my reggae rocking high vibes music!
Congratulations on your JUNO Award nomination for Reggae Recording of The Year! How does it feel to receive such recognition for your song “Stir This Thing”?
Thank you! How I feel receiving this recognition for what is now my 7th JUNO Award nomination for “Stir This Thing” is one of elation, appreciation and gratitude!! It’s always an absolute privilege and honor to be recognized and acknowledged for the work I have been doing in music by the JUNO Awards which is of course the highest accolade one can achieve here in Canada for music. So I’m excited and in an attitude of pure gratitude and celebration for this achievement!
Could you share the inspiration behind “Stir This Thing” and how the collaboration with reggae vocalist Turbulence came about?
The inspiration behind “Stir This Thing” is basically bringing attention to any relationship or situation that’s been laying stagnant and dormant for a time. It’s meant to encourage people who are experiencing this to shift, mix, and stir things up so the relationship can get revitalized and activated again to get back into flow, movement, and balance that brings fulfillment, harmony, and satisfaction. This way the relationship can grow, evolve, and progress forward. It’s also a subtle ode to my greatest influence in music Bob Marley’s “Stir It Up”.
The collaboration with Turbulence came about after I wrote and recorded the song. I felt it needed a male counterpart to bring a balance of the masculine and feminine energies to the concept and idea. This way we’d get the opportunity to add the male perspective to the song and create union. I brought the idea of having a male artist on the track to my producer Adrian Donsome who produced the track. He agreed and then went ahead reaching out to several reggae artists who we thought would be an appropriate fit. Turbulence was one of them, he heard the track, it resonated with him and so he quickly went into the studio to record his part and the collaboration was born. I love his contribution to the track and I respect him and his music so much. I’m very happy and thankful that he agreed and gave me the chance to do this track together. It’s my first collaboration with a mainstream reggae artist so I’m very proud of that.
With your upcoming album “The Shift,” you’re delving deeper into themes of realignment and harmony. Could you give us some insight into the inspiration behind this album and what listeners can expect?
My new album The Shift is about realignment, ascension, and harmony indeed. The concept speaks to shifting from the old me to the new upgraded version of Ammoye. It’s about evolving and changing from an unconscious state to an awakened and conscious state. Moving from the Dark Ages into the Golden Age of Enlightenment, from dark to Light on an individual, collective, and planetary level. It’s a bookmark if you will, of this time we are all going through here right now on our planet, of becoming better versions of ourselves and us, co-creating a better life and world, as we move into the age of Aquarius.
How do you believe your music has progressed since your second album, “Water,” which earned you a JUNO Award nomination and Grammy Award consideration? What can fans look forward to from your upcoming album, “The Shift”?
How my music has progressed since my last album Water is one of continued growth and onward/upward momentum. Water represented my rebirth since discovering “The Light”(which was the title track for my debut album) within me and developing a stronger relationship and connection with my Higher Self, Spirit, Divine Creator, Source Love, or God whatever one chooses to call the Creator energy. The Shift represents the “New Me” after my rebirth and continued spiritual awakening and ascension journey. This new album I feel is my best work yet, so the audience can expect more insight into where I am today and the higher perspective I share from this new place I’m at on my journey. I have done a lot of inner work and self-healing and so today I feel more confident in expressing more of who I am now, and I’m just in love with the music and lyrical content of this body of work. It’s a fun and interactive album. I’m excited to share it with everyone!
As you look toward the future, what artistic and career aspirations do you have as a musician?
As I look forward to the future, my artistic and career aspirations as an artist and musician will keep growing and evolving! There’s so much I want to share as I continue to stay open, learn and grow. There are no limits to what I want to create when it comes to my career and music. I have books I intend to get published and share. I also have a theater show called “My Reggae Story” that my team and I are currently developing to tour in soft seat theater’s nationally and internationally. The concept is about honoring and celebrating the female pioneers in Reggae Music and how they’ve impacted the music landscape and my career and music. I would love to even have my own label one day. Something I want to also do is to develop a “Lightworker’s tour” with like-minded female artists. I respect and admire. I’d love to be able to take our music around to specific and certain places and people that don’t get the opportunity to be introduced or exposed to the kinds of music we make, with the intent to do “sound healings” and activations, through conscious music. There’s so much I aim and intend to do and create moving forward so stay tuned!
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