Rachael Bawn Speaks to Social Media’s Impact on Mental Health in “Snapshot”
Raised in the small town of Hopeville, Ontario, Rachael Bawn knew she was destined to be a singer before she could even remember. Discovering her voice as a songwriter and developing a core message to help other young women took a bit of time as she weathered life lessons. And now, a few years after the release of Bawn’s debut album, signing a recording and publishing deal in America with BMG New York, and later parting ways with the record label, her innate talent, and positive persona are aligned with a melodic missive primed for the masses.
Teaming up with songwriter Rosanne Baker Thornley and producer Ben Pelchat, Bawn has co-written powerful new songs with an overarching theme of truth-telling. They confront the toxic side of social media (“Snapshot“), inspire courage for the inevitable hard things in life, and encourage listeners to slow down and not allow the busyness of life to overwhelm them.
“Snapshot” in particular is about the social media paradox and its negative effects. “We use it to feel connected but we end up doom scrolling, comparing ourselves to others, and end up feeling more lonely and bad about ourselves,” says Bawn.
Care to introduce yourself to our readers?
I’m a singer-songwriter from the Toronto area. I grew up in a small town and moved to the big city when I was 17 to pursue music. My goal is to songs music with a message that is positive and talks about real things. Music is powerful and I want to use it to connect with people.
Tell us a bit about your most recent release.
I just released a song called “Snapshot.” It talks about how negative and toxic social media can be, yet we can’t look away. We use it to connect but end up feeling more disconnected. We tend to compare ourselves to what we see on social media and try to cultivate this image of perfection that doesn’t exist.
Where do you tend to pull inspiration from when writing?
I write from my own experience. I figure if I’m feeling this way then other people must be too, and it might resonate. Writing songs is an outlet for me. I have a folder on my phone of words, thoughts, and ideas that I draw from when I’m collaborating with other writers. If I’m home and writing on my own it’s because I’m either sitting in some heavy feelings or have a moment of inspiration.
Do you have any upcoming shows you’d like to tell us about?
I don’t have anything local planned at the moment, but I will be performing in New York City in October at a Gala Fashion show. I get to perform, walk the catwalk, and share why I write songs with a purpose. I’m really excited!
What’s your goal for 2023
With the rest of 2023, I’ll be promoting “Snapshot,” and possibly releasing another single before the Christmas season hits. For 2024 I want to work on new music, and also do what I can to create stepping stones that will lead to open doors, more opportunities, and more exposure! I’d love for my songs to reach a bigger audience who needs some hope, and inspiration and to feel like they’re not alone.