PREMIERE – Sam Casey unveils new single, “New Company”

Sam Casey

Sam Casey unveils music video for her latest single, “New Company”

Toronto, ON-based artist Sam Casey has unveiled her single, “New Company,” which follows her previous singles, “Fight Fire With Fire,” “Acting Like A Child,” and “I’d Rather Go Blind.”

Sam Casey establishes:

“As a young female artist, I believe that many people expect certain social norms or points of view from me that I consistently disagree with or can’t provide.”

Her songs detail experiences with toxic relationships, struggles with mental illness, and the relatable feeling of life slipping in and out of control.

Inspired by the “I’m better off” narrative resonant in the late 90s and early 2000s music, “New Company” was written in her university dorm room. At the time, she was involved with someone she mainly saw after 1 am. Hoping for something more, Sam soon realized that he was never going to give her what she needed in a relationship.

Watch the video for “New Company” below, and find out more about Sam Casey via our Five Questions With segment.

Care to introduce yourself to our readers?

Hello friends, I am Sam Casey, a 21-year-old singer/songwriter from Toronto. I started playing music when I was about eight years old, took piano lessons, and recorded my first song at 15. As every 15-year-old girl does, I wanted to write pop music, and for years I was more interested in recording music than actually performing it on stage. In high school, I joined a classic rock band and entered into a battle of the bands. That performance changed music for me – all of a sudden, I absolutely LOVED the stage. We won the competition that year, and ever since then, performing has been my number one goal in this career. Big or small stages – it doesn’t matter to me. In the last two years, I have been managed by Popguru Sound & Vision, which opened many doors for me. I have met so many amazing artists and really honed in on a pop-rock vibe. I am absolutely ecstatic about the work we have been doing and cannot wait to be able to share these sweet sounds with music lovers!

Tell us a bit about your most recent release.

New Company, the EP I’m releasing on August 17th, has two original songs and four remixes of my new single, “New Company,” which is out now. The music video tells the story of someone exhausted from fighting for something that they are never going to get and finding themselves again in someone or something else.

I wrote the original version of this song in my dorm room during my first year at university. I was seeing someone who was never going to give me the time or commitment I needed from them, especially because they were also seeing someone else (a QUEEN that is now one of my best friends). Before I was privy to this information, I wrote a journal entry that ended up becoming the chorus to “New Company.” Max, if you’re reading this, thanks for the inspo, King.

Where do you tend to pull inspiration from when writing?

As I did at 18 while writing “New Company,” I tend to pull from journal entries or one of my therapeutic mood diaries. If I find a mood that I can pull myself back into, I write whatever feeling I can recreate or remember.

Do you have any upcoming shows or festivals you’d like to tell us about?

I am playing my new EP and many other unreleased songs at the Garrison Pub on August 17th. Tickets are on sale on my website, and TANDM will be opening! I am so excited to play these songs live, each of them is a part of me, and it is euphoric to see people feeling these feelings that I created with my words and my voice.

What’s your goal for 2022?

My goal for 2022 is to take every opportunity that comes my way to get on a stage. I want to connect with as many people as possible and create a space at my shows for people to be whoever they want to be. I want to see people let their hair down and do whatever this music makes them feel like doing. You wanna headbang? HEADBANG. You wanna silently bop along? BOP ALONG, BABY. You wanna sing all of the lyrics and laugh at me when I do something cringe on stage? BELT IT, and don’t feel bad about laughing, PLEASE. Some of these songs are comedic interpretations of shitty things that we have no control over. The point of my music is to do whatever the lyrics make you feel like you should do. NO QUESTIONS ASKED.

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