jsin releases video for new single, “I Choose Love”

Toronto, ON-based singer-songwriter, jsin has unveiled his new single, “I Choose Love”.

Groovy from the get-go, “I Choose Love” is the rocking new release from jsin’s eclectic new album, Surrender. The close-out track to the six-song EP draws on the pop-rocker’s emotional complexity and compositional strength to construct an anthemic sound embedded with deeply personal ideas.

Reflecting on his own experiences, jsin conveys his unique perspective through his silky-smooth vocal stylings and a multi-rhythmic approach to instrumentation that fills the ears with delight; rich melodies and a catchy hook are the vehicle for his ideas of self-reflection and the journey toward self-forgiveness.

Authenticity and compassion drive the hopeful lyrics to make a genuine connection with the listener and inspire self-love, and jsin’s artistic vision is further realized through the expert visual craftsmanship and dedication toward the music video; shot, directed, and edited by German Prieto, the music video acts more like a professionally produced short film with incredible cinematography to emphasize social situations where a more loving approach is necessary.

“I Choose Love” and Surrender came together under the guidance of jsin’s mentor and longtime collaborator, Adrian Andres.

“Every song is me expressing that I have to let myself be, let myself exist, not just let my thought processes or my ego drive my actions,” jsin says of the project’s status as a musical manifestation around his own personal journey.

Check out the video for “I Choose Love” below, and stay up to date with jsin via his socials.

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