Altameda releases video for new single, “Neon (& That’s Why)”

Toronto, ON-based band Altameda has unveiled a video for their new single, “Neon (& That’s Why)” from their upcoming album, Born Losers. Recorded in Toronto by Thomas D’Arcy (Neko Case, The Sheepdogs) and mixed in Portland, OR by Tucker Martine (My Morning Jacket, Whitney, R.E.M.), the full length is set for release on April 15 via Pheromone Recordings.

The sparkling track finds the band searching for an escape, envisioning someplace exciting where they can get away from their humdrum realities; the accompanying music video matches the bright serenity of the song, embellished with the grain, fuzz, and RGB correction reminiscent of a 70’s PBS documentary.

“The song conceptually tackles the sentiment of leaving your hometown for the presumably greener pastures of some proverbial promise-land,” explains Altameda’s Troy Snaterse. “Based loosely on a conversation my partner and I had at a local bar next to the cigarette vending machine, we discussed the pros and cons of packing up and starting a new life. The idea that you could have the ability to become a more crystallized version of yourself, without the burden of geographical limitations.”

This is the fourth single, following previous tracks, “Dead Man’s Suit,” “Nightmare Town” and “Wheel Of Love“.

Check out the video for “Neon (& That’s Why)” below, and stay up to date with Altameda via their socials.

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