Cobourg, ON country singer-songwriter, Jeremy Macklin has unveiled a video for his new single, “Half Full Cup”.
The song not only pays homage to the blessings found in the everyday, but also lands alongside the Cobourg, Ontario artist’s EP, We Bring the Fire. The five-track debut features previously unveiled singles, “The Beer Drinking Song,” “Small Town Pride,” the album’s title track “We Bring the Fire,” and more — and adds to Macklin’s collective 1 Million streams across platforms.
“Yeah, I’m sippin’ on a half full, feel good feeling,” Macklin declares in the latest display of his signature brand of high-octane, joyful jams. The perfect elixir to soothe troubled times, “Half Full Cup” inspires smiles, potent life perspectives, and all-important toe-taps by way of this multi-talented driving, energy-plus country rocker.
To create this positive party-vibe anthem, Macklin and co-writers Jesse Slack, Adam Newcomb, Daryl Scott, and Rob Morden honed in on the desire to provide an antidote to the pandemic blues.
“We wrote ‘Half Full Cup’ during these difficult times to help us all stay positive,” he shares. “The sentiment was: Don’t give up, and don’t forget to enjoy yourself with a drink or two.”
Beyond that straightforward sentiment, “Half Full Cup” turns a spotlight on the negative and unhealthy aspects of the selfie generation.
“I wanted to write a song that referenced social media, and how many of us compare ourselves and our own lives to those we see on our tiny, handheld screen,” Macklin reveals. “We shouldn’t allow all of the ‘filters’ to influence our lives in a negative fashion.
“Behind all those filters is just another normal human being with faults and problems — just like you. Real life doesn’t come with any filters.”
Produced and directed by Aj Astle and Jonny Diano of Roadhouse Productions, the video for “Half Full Cup” visually underscores the ‘grass is greener on the other side’ philosophy of those who aren’t content with what they have.
“We had a blast and tons of laughs shooting the video for ‘Half Full Cup’,” Macklin recalls. “The whole idea of making a video where you can ‘rent a life’ at a rental store is a powerful reminder that you create your own life…
“No one has a ‘life’ for you sitting on a shelf somewhere.”
Watch the video for “Half Full Cup” below, and stay up to date with Jeremy via his socials.
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.