Nigerian-born, Toronto-based multi-talented artist Sonia Aimy has unveiled her new single, “Life Nah Jeje”.
Sonia has been touring for years now; when she isn’t spreading joy and life messages through her music Aimy spreads it through humanitarian projects. Her “velvet, Sonia’s soulful, empathetic, and often joyous voice” inspires thousands around the world and has earned her the reputation as a quintessential embodiment of the “Contemporary African World Musician.”
After the global release of her newest album, Reconnect, Sonia Aimy sought to make a music video for the lead-off track, “Life Nah Jeje.” While the album’s title track “Reconnect” may have focused on Sonia Aimy’s journey to rediscover herself in a global time of uncertainty, “Life Nah Jeje” aims to find a deeper appreciation for the little things in life.
“Life Nah Jeje” uses smooth walking bass lines and sultry soprano saxophone riffs intertwined with afrobeat drums to convey the message that we are to enjoy life and appreciate the beauty and spirit of our time on this Earth.
“This song is inspired by my desire to take life as easy as possible after living such a frenetic life over several years. We all need that moment to reconcile with ourselves, to review ourselves including our life, what we have done, where we are now and where we wish to be next.”
The accompanying music video conveys this message quite remarkably as well. With an overarching theme of travel being cut-off completely and a transition to life in quarantine, Aimy delivers an inspiring visual performance with a warm and optimistic aura despite the seriousness of the consequences of the pandemic.
Sonia Aimy reflects on the overall theme of “Life Nah Jeje” and the message conveyed through her music video.
“This processing moment about ourselves makes us realize so many things about us, about everything around us and to accept the fact that we really need to take it easy with life because life does not take it easy with us.”
Check out the video for “Life Nah Jeje” below, and stay up to date with Sonia via her socials.
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.