Canadian pop artist, Victoria Anthony has unveiled her latest single, “Bad For Me”, along with a music video to accompany the release, which cleverly blends throwback 2000s Pop influences with fresh production and a passionate and moving vocal performance.
“Bad For Me” is her third single and video release in 2021, following “Dirty Lipstick” and “How Cute”, which have garnered over 1.5 million streams and video views to date.
“Bad For Me” is about navigating new relationships and discovering ourselves in that process. Anthony sings about young love and how youthful infatuation might have you wondering if you have made the wrong choice.
The single was co-written by Victoria along with Ryan Stewart (Carly Rae Jepsen, Simple Plan) and mixed by GRAMMY® award winner Tony Maserati (Beyoncé, Alicia Keys).
“Writing ‘Bad for Me’ was a whirlwind and a very different experience from other songs I’ve written,” says Victoria. “I approach songwriting in many ways, but this song was like a tidal wave of thoughts and emotions that I just put out there shamelessly. The chorus is a flow of my thoughts at the time I was falling for the person I was writing about”.
Victoria has been involved in every aspect of her music releases since she started in 2019. Although she is only 16 years old, she has taken the lead on songwriting, recording, branding, and visual aesthetics related to everything from the album artwork and singles covers, to co-directing her videos.
“Bad For Me” is the fourth music video Victoria has conceptualized, written, and co-directed.
“Somewhat like the songwriting experience, “Bad For Me” took a very different path than my previous videos, which were very bold and colourful with multiple set and costume changes,” she explains. “Co-directing the video with Anna Baker was magical. Girl Power! We wanted a very dark, almost industrial feel to the visuals – very moody and emotional. We were both very happy with the way the video turned out. It was exactly what I had envisioned.”
Check out the video for “Bad For Me” below and stay up to date with Victoria via her socials.
Victoria kicks off an 8-date tour of the US West Coast with RCA recording artist Devon Baldwin tonight, where she will be performing “Bad for Me” for the first time live. Find a full list of tour dates at www.victorianthony.com.
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