Toronto, ON-based singer-songwriter, Mauve is back with her new single, “Shining Gold”, along with a video to accompany the release.
With American female production duo LYRE (Fall Out Boy, ITZY) at the helm, “Shining Gold” is a bouncy, bonafide pop anthem steeped in positive dancehall and R&B vibes. The song is intentionally upbeat and is meant to serve as a celebration of what makes each of us unique.
“It’s hard to love yourself if you have a warped sense of who you are supposed to be” says Mauve”. “Feeling comfortable in your own skin so you can look at yourself in the mirror and say ‘I’m ok with who I am ‘ is the starting point for others realizing that they are okay with being who they are as well.”
The accompanying music video tackles the song’s subject in an open and frank manner. It contrasts doubts about self-image with a contagiously confident performance by Mauve. The video features several freestyle dancers who enthusiastically embody the core message behind the track, encouraging viewers to be their authentic selves.
Check out the video below, and find out more about Mauve via our Five Questions With segment.
Please introduce yourself to our readers?
Hey there! My name is Mauve and I am an electro-pop singer/songwriter based in Toronto. I have been writing songs for about 10 years now and my music has reached 1 million streams on Spotify. That’s definitely a big milestone for me and it puts such a big smile on my face seeing all of the different playlists that have added and supported my music. It helps me to see that big picture with all of the efforts and hard work I am putting in to get my music out there.
Tell us a bit about your music and writing style.
For me, songwriting happens very organically because it has to first begin with something I am going through or inspired by, be it a positive or more tricky circumstance. I can’t really force myself to create a song without being driven by something. So whenever a spark of inspiration comes along, I make sure to work on it to shape it into something tangible! Sometimes if a catchy melody or idea pops into my head at the most random moment, I record a bit of it on my phone so that I can go back to it later without losing it. Once the main structure of the song is complete, I use a software program and MIDI keyboard at home to lay out its components and then send the demo to the producer I’m collaborating with to professionally record it. It’s really interesting and exciting to hear all the parts gradually come together.
How have you been keeping creative during the Pandemic?
Even though it’s been really strange not being able to perform any live music or to rehearse for shows with my band, I’ve been finding this as a very beneficial creation period. I have been busy working with my producers on completing new songs. I don’t allow myself to get bored because there are so many opportunities now to move forward and grow as an artist. This can be by spending more time playing guitar, trying different vocal techniques, or forming new melodies on the piano. To keep my mental health in check I found that running and yoga have helped a lot. I usually throw on a concert documentary on Netflix and the cardio mixed with the music really helps boost me into a positive mindset!
If you were asked to suggest only one of your songs for someone to hear, which would it be?
I would love people to hear all my songs, but a good start would be my latest single, Shining Gold. It was such a pleasure being able to work with an all-female production team in creating this song. This song is an empowering anthem to celebrate what makes you unique and will get you moving and feeling good!
Canadian Beats is all about Canadian music, so who are your current favourite Canadian bands/ artists?
I think Serena Ryder rocks. All of her songs are very down-to-earth and soulful. She doesn’t hold back when she is singing and she has such a powerful voice! l also think The Arkells are a great band. They are always combining different styles into their music and bring such lively energy to the stage!