Toronto, ON-based Deanna Petcoff is announcing her signing to Royal Mountain Records with a new single, “Failing Upwards”, and a music video to accompany the release.
Petcoff packs her infectious songwriting with humorous descriptions of absolute bummer situations that make them all the more relatable, pulling influences from artists like fellow Royal Mountain artist Alvvays and the tongue-in-cheek songwriting of Illuminati Hotties Sarah Tudzin.
“Failing Upwards”, with its incredibly catchy refrain, is the perfect introduction to this exciting new artist. The music video for “Failing Upwards” sees Petcoff escaping it all in a convertible, playing her guitar on a beach, framed by a thunderstorm, and smiling through it. Petcoff explains the genesis of “Failing Upwards” saying:
“”Failing Upwards” wasn’t supposed to be a happy song. At the time I was trying to make a relationship work that clearly wasn’t working with someone I was really in love with. I felt like every choice I had made and continued to make was the wrong one and that everything I did just added more fuel to a growing fire. When I was writing “Failing Upwards” I was thinking about my journey as a woman falling in and out of love. This is a song about not being at your best, but doing better than before.“
Check out the video for “Failing Upwards” below, and stay up to date with Deanna via her socials.