Conrad Bigknife releases new single, “Never Say Never”

Regina, Saskatchewan-based Indigenous country artist, Conrad Bigknife has released his third single to accompany his fourth full-length, “Never Say Never”.

Early album offerings — from the enticingly glum and gut-wrenching lead single “I Miss You,” to the thought-inducing, yet inspirational follow-up track “Nothing but Me” — make evident Conrad Bigknife, both the album and the musician, is here to take avid country listeners on a rollercoaster ride of a lifetime. It’s a ride of not only sonic elements but emotional ones too.

“Never Say Never,” backs that sentiment up to a tee as well. Fortunately, however, fans of Bigknife will find that this tune will take them to the height of this unpredictable and theoretical rollercoaster ride.

After having your spirits lifted by the interlacing baritone and high electric guitar melodies of “Nothing but Me,” “Never Say Never” will inevitably put you in a good place as it kicks off with a tasteful instrumental chocked-full of upbeat country guitar licks, which are backed by subtle, yet impactful slide guitar fills. Sure, the lyrical content is all about not giving up when the going gets tough, but accompanied by the soulful instrumentals and comforting voice of one of Canada’s top up-and-coming Aboriginal artists, it’s bound to be one of the most inspirational country songs you will hear this year.

Nearly 20 seconds into the first verse, Bigknife’s signature voice can be heard as he sets the overarching scene for “Never Say Never,” which the songwriter summarizes as being “about not giving in to the ‘this will never work’” demeanor.

“Because that’s the real beginning of the end.

“It’s about the times in a relationship when it seems to be going all wrong, and no one knows why it’s happening,” he continues. “There’s a serious shift starting and it starts to feel weird and really uncertain. When it’s tears and confusion, and it’s getting ugly, that’s when we have to remind ourselves not to throw it away. It’s really easy to let negative momentum build.

“You can leave and slam the door on your way out — be dramatic and wild. (But) then take some time to pull it together and get right back home where you belong. It’s OK to watch it blow up and let it calm back down again. Trust the promise to be there for each other (in a relationship), no matter what.”

Check out “Never Say Never” below, and stay up to date with Conrad via his socials.

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