Canadian hip-hop duo, Cartel Madras have released their single, “Drift” via Royal Mountain Records and Sub Pop.
Cartel Madras’ Eboshi and Contra both direct and star in the new video for “Drift”. They collaborated with Toronto hip-hop producer Dom Dias, and the single follows last year’s hip-house anthem, “WORKING“. Both of these tracks are pulled from their forthcoming project, The Serpent and the Tiger, which is the third installment of the Project Goonda trilogy (which includes 2018’s Trapistan and 2019’s Age of the Goonda), due out later this year.
“We teamed up with Toronto’s Dom Dias to make a sequel of sorts to “Goonda Gold” – something that sounds hype, fun, and sets the tone for the new year and our upcoming new project. “DRIFT” is about BIPOC women enjoying themselves and the fruits of their labor. In our music video we wanted to show a beautiful group of creatives and artists from various backgrounds dabbling in marijuana. We also wanted to show a group of women owning the means of production. Lyrically, this song exists in the Cartel Madras Universe and follows us doing what we do best; self-referentially discussing high powered, risky, good times. “DRIFT” opens 2021 for Cartel with new energy, big vibes, and ganja fuelled heat.”
Check out the video for “Drift” below, and stay up to date with Cartel Madras via their socials.
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.