Calgary, AB-based rapper Lyrique is back with a video for his newest track, “Hunger”, off of his recently released debut full-length album, P.I.M.P. (Poetry Is My Pleasure).
Against a backdrop of contemporary landmarks and freshly painted murals (see: Jae Sterling’s homage to Black Albertans and an abstract work by artists Wilmer Aburto, Rosa Sana, Colin Menzies, and Harvey Nichol, who also appears in the video alongside Lyrique), the video is as much a love letter to the rapper’s vision of Calgary as it is a display of solidarity to other tenacious young artists striving for greatness.
“The hunger and pressure that I feel as both an artist and immigrant can be stressful, but it also pushes me forward,” said Lyrique. “I’ve learned to turn my frustrations into strategy and action over the years. I always say in adversity there is opportunity.”
Check out the video for “Hunger” below, and stay up to date with him via his socials.
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.