Reuben and the Dark has unveiled a visually-stunning music video for their track “dancer” off of their recent LP, un | love.
The video shows frontman Reuben Bullock in contrasting environments, sometimes in snowy forests, sometimes in desert lands, sometimes all alone, and sometimes accompanied by a room full of people.
“The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway,” says Bullock of the video.
un | love, Reuben’s latest and most intimate release to date was produced by Marcus Paquin (The National, Timber Timbre, Local Natives) and Kevin Drew (of Broken Social Scene.) The particular track “dancer,” is a true emotional rollercoaster, says Bullock.
“It is vulnerability’s lullaby. It is honest. It is soft. It is empathy and also an apology. An attempt at shining a light into a very dark place.”
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