Alex Nicol releases new music video, “Trust”

Montreal’s Alex Nicol dropped a new music video on Tuesday for his song “Trust”, off of his debut solo record.

“Trust”, directed by Paz Ramirez, comes off of the former Hoan frontman’s debut solo album, All For Nada, which came out in mid-March.

“Trust is about whatever meaning the listener finds in it,” says Nicol. “For me, it’s about doing laundry (appreciating mundane tasks), honouring old traditions, striving to be a more ecological person, the realities of climate change on everyday life … we decided to roll with the idea that hanging dirty laundry exposes one’s ‘weaknesses’ in public. In this sense, dirty laundry is a synonym for our secrets, eccentricities, unique quirks – basically the basket of features that come to define each individual, in private and in public. I like to think that our socially mandated ‘weaknesses’ are actually our strengths. In trusting each other to share bits of ourselves, life becomes more relatable, more invigorating.”

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