In an effort to make up for the significant impact the COVID-19 outbreak has had on the global music community, singer/actor/activist Tom Jackson has launched a digital variety series called Almighty Voices.
Set to stream for the next 11 Sundays on Youtube and almightyvoices.ca, this new series will feature virtual performances from a multitude of Canadian artists and musicians in support of the Unison Benevolent Fund, a non-profit registered charity providing counseling and emergency relief services to the Canadian music community.
The artists slated to be featured on the show, which premiered this past Sunday, include Susan Aglukark, Chantal Kreviazuk, Cynthia Dale, Beverley Mahood, Sarah Slean, Measha Brueggergosman, Myles Goodwyn, Blackie and the Rodeo Kings with many more still to come.
“In the wake of COVID-19’s impact on the music industry, we are incredibly grateful to partner with Tom Jackson to announce the launch of Almighty Voices,” says Unison’s Executive Director, Amanda Power. “Now more than ever, members of our music community are depending on the Unison COVID-19 Relief Program, and this initiative allows us to continue providing direct relief for music-makers and music professionals in this time of great uncertainty and need.”
The Unison Benevolent Fund is also partnered with Spotify’s COVID-19 Music Relief Project who will be matching any donations made to the charity during this time.
Donations can be made at unisonfund.ca. Donate $10 to Unison Benevolent Fund by texting VOICES to 45678.
Speaking on his latest act of philanthropy, Jackson had this to say:
“In addition to music and stories, we will share the wisdom of our Elders, express kindness, and explore essential ways to create health, and put health at the forefront, versus managing disease. While we learn how to determine what is urgent and important in this ever-changing time, the music community can engage people to leap, learn, laugh, and love. In return, the support received will ensure our music community survives. It is my hope the program connects us all.”
Hi, my name is Max. I’m a journalism student currently on placement here at Canadian Beats. I grew up in the GTA, but I’ve been around Ontario a little bit for school in the past few years. I think in a lot of ways the landscape of Canadian music is partially shaped by the journalists who choose to dedicate their time to giving it exposure. By promoting and contributing to a healthy media environment for Canadian artists, journalists contribute in their own way to keeping a strong Canadian music identity alive. I’m excited to hopefully be a small part of that contribution over the next few weeks.