In times of uncertainty and social distancing, Calgary’s indie folk band Reuben and the Dark shared last week a very uplifting music video for their single ‘Hold Me Like a Fire”.
While on an Instagram Live Stream, frontman Reuben Bullock sang fan favourite, “Hold Me Like A Fire”, a song that beckons fans to join Reuben on stage and sing along to create a mass choir at each show. This was no different. After the live session, fans flooded Reuben’s inbox with their videos of them singing along to the live video. With the help of filmmaker Kaelen Ohm, Reuben edited each video clip and created a mass virtual Social Distancing Choir.
The video, which was released the following day on YouTube, is an effort to not only replicate the powerful moment on stage to screen, but also bring people together in community through this performance. “It’s just an attempt to remind people we are all still connected,” explains Bullock. “People at home are more than just comments on a cell phone screen.. This was an impromptu idea that started during an Instagram live performance. People need a sense of togetherness right now.”
Reuben and the Dark just finished their winter tour for un | love, which included cancelled shows in the United States (supporting Mondo Cozmo) due to COVID-19. “Thank you for sharing this moment with me,” Bullock shares with the video. “I’ve been much more intentional in these last weeks about finding light, and bringing it out of the darkness. We are all here, and there is peace in that. Bringers of the light.”
Hi there! My name is Marie, I am French born and raised, now living in Montreal. I work in Marketing by day, and I’m an avid concert-goer by night. I have always had a passion for photography, and realized that this mixes quite well with my love for live music (the absolute best way to experience music, if you ask me).
You can check out some of my work on my website or on Instagram!