The Elwins release new video “Grind You Down”

Last week, Toronto-based pop-rock band The Elwins released a new video for the song “Grind You Down”, to help support efforts of The Center for Addiction and Mental Health (CAMH). Shot at the historic Sharon Temple in Sharon, Ontario by Adrian Venni and Wyatt Clough, the video features the Four on the Floor string quartet and a choir of friends accompanying the band. The track is from The Elwins’ latest full-length LP Beauty Community which you can stream/purchase here.

Singer Matthew Sweeney explains:
“The lyrics to ‘Grind You Down’ have significant meaning to myself and the members of The Elwins. Mental health and the stigma surrounding it are very serious subject matters that can affect anyone. We are doing our best to address the topic, and trying to encourage dialogue, support or anything else we can to encourage people to seek assistance if they require it. We’re very fortunate that there are many incredible organizations that offer services and while it’s sometimes a difficult bridge to cross we want people to feel as comfortable as they can.”

The band just wrapped up an extensive Canadian tour as direct support to USS and are currently working on new music for their 4th studio album.

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