Who: Rymz, Loud
When: November 17th, 2018
Where: MTelus, Montreal QC

The final night of M for Montreal was a big one, with no less than 13 concerts happening all over town. I decided, along with 2,299 concert-goers, to go check out the most highly anticipated set: Loud’s sold-out show at MTelus.

Rymz was first to open the night. After having his own headlining show during last year’s edition of the festival, and a last-minute invite to play at Osheaga (to replace De La Soul who encountered delays), the Quebec rapper is becoming more and more of a household name. The audience was already packed by the time he rolled up on stage and was eager to hear him go through his classics like “Ma Zone” and “Petit Prince”. A signature on-stage move of the rapper is to always go insane during “Foutoir”, which always ends up in a crazy crowd-surfing session. This time was no exception, to the pleasure of the crowd.

As the crowd waited for Loud to appear on stage, you could feel the anticipation rising through the crowd. It’s truly been “Une Année Record” (“a record-breaking year” is the name of Loud’s latest album in French) for Simon Cliche Trudeau. It started with the overnight success of “56K”, performances at major festivals and a tour through Europe, continued with major awards (SOCAN songwriting prize, Polaris Music Prize longlist nomination, and the Felix Award at the ADISQ gala for best hip-hop record), and a ground-breaking announcement a few days ago of a concert date at the Bell Center in 2019.

Loud’s popularity has sky-rocketed during 2018, and it’s not hard to see why: rap shows often have an incredible amount of energy, but this was just on a whole other level. Simon went through his catchy hits, and the crowd never missed a lyric, or a beat to jump up and down to. Anyone who was at this show will tell you that Loud will go far in his career, and anyone who wasn’t at this show truly missed out on an opportunity to witness one of Quebec rap’s most promising talents.

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