Hamilton, ON-based urban artist Gen-Direct has released his second single, “3AM”. The single is a follow-up to his debut single, “Beautiful Life” and in many ways is the complete opposite of that release.
The song tells the tale of Gen’s late nights in the studio with friend and co-producer, SHWAH. The record begins with Gen crooning, ‘I’m on my way, my way back to you, leave your panty on floor, cuz what I’m gon do’ over a deep, penetrating synth. And just before kick drum comes in a sultry, nighttime mood is set as he requests his baby-girl to ‘throw them away’.
Gen-Direct will be releasing his next single, “More Time”, at the end of October. And he will be concluding the fourth quarter with the last single from his 4-track EP, “Where I Am”. So be sure to stay tuned for that.
Connect with Gen-Direct:
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.