Photo Credit: Bobby Singh, Front Of House Photography
The award-winning Toronto-based pop-rock band, Across The Board, have released a video for their single, “Sonic Boom” which is also the title track from their album of the same name, which was released in May 2018. The video is a fun semi-illustrated montage of smoke bombs, confetti cannons, paint guns and cream pies, all to reflect the idea of making a “big noise” – a “Sonic Boom”.
The video was produced and directed by Darnell Toth & Matt Makarenko of MC2 Music Media in Toronto, and it marks the first major video release of the band’s album, but it won’t be the last. Across The Board plans to release three “live off the floor” music videoes as well as two other major music video releases for the songs, “It Shouldn’t Be This Hard” and “No Curtain Call”.
Lead-singer and principle songwriter, Jacqueline Auguste shares on the single,
“We wrote the track the title track as that moment in a young person’s life when they throw caution to the wind and set out on their pie in the sky musical journey – no holds barred, full speed ahead, with all the dedication, determination and drive of a wide-eyed kid. We pictured the listener’s journey through the album like a piece of musical theatre – with a story, a heroine, and the trials and tribulations of a musical climax and anticlimax.”
Check out the video below, and also find out how you can win an awesome swag package featuring Across The Board AND Canadian Beats merch.
Want to win?
In conjunction with the release of the official music video for “Sonic Boom”, Across The Board is partnering with Canadian Beats to make a donation of $100 to Canadian Beats on behalf of the first viewer to share the video from YouTube to Instagram or Twitter with the HASHTAG “#ReadCanadianBeats”. The same viewer will also receive a swag package from Across The Board including a signed CD and t-shirt. In addition, the first viewer to share the video to their Facebook profile and tag “Across The Board” in their post will receive a merch package from the band which includes a signed copy of the album, Sonic Boom and a t-shirt, as well as a Canadian Beats trucker hat and other swag! Good Luck!
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.