PREMIERE – Iduna releases video for “Nosedive”

Toronto based rock band, Iduna has released a video for their newest single, “Nosedive”, which is said to be a song about the dangers of certain media messaging tactics that have gained popularity over the last few years.

When asked about the single, the band comments:

“”Nosedive” is a song about the dangers of media messaging tactics that reinforce a false or questionable narrative. It’s a cautionary song that’s painfully relevant to both American & Canadian politics at this point in history.

Aesthetically inspired by the Netflix series “La Casa De Papel,” the music video for “Nosedive” is a physical manifestation of the sense of helplessness and frustration that the song embodies.”

Today, we are happy to unveil the music video, and give you the chance to find out more about this Toronto based band in our newest segment of Five Questions With! Enjoy!

Care to introduce yourself to our readers?

Hi, we’re Iduna: Four guys living in Toronto who love to play rock music. Jason is on guitar/vocals, Trison is on guitar/vocals, Tim is on bass, and Craig is on drums. Nice to meet you, readers!

Tell us a bit about your music and writing style.

Although Craig’s drumming tends to push us to mix things up rhythmically and gives us a little bit of a progressive feel, our music is definitely grounded in guitar-based alternative rock.  Jason and Trison both tend to write lyrics that are filled with raw emotional honesty, and create guitar parts that compliment each other as much as possible while building tight harmonies. Tim tends to round everything out with bass lines that tie everything together. Some of our influences include Matthew Good, Muse, Smashing Pumpkins, Radiohead, Incubus, Pearl Jam, A Perfect Circle, Bowie, and Fleetwood Mac. We could go on and on…but we’ll leave it at that for now.

Do you have any upcoming shows? For someone who has yet to see you live, how would you explain your live performance?

We don’t have anything booked at the moment, but we’re looking to do something towards the end of the summer.

For our live shows, we put a lot of effort into creating a good live experience for our audience and do our best to make sure everything is tight and polished. Our shows are pretty high-energy but we also try to connect with our audience emotionally through how we play the songs, while enhancing the mood and dynamics with our lighting setup. It’s usually loud with some stark moments of silence. We do our best to make an impact whenever we can.

If you were asked to suggest only one of your songs for someone to hear, which would it be?

Definitely our latest single Nosedive.  It’s hard to say if it’s totally representative of who we are musically, but it’s definitely where our heads are at right now.

Canadian Beats is all about Canadian music, so who are your current favourite Canadian bands/ artists?

Our current favourite Canadian bands are Matt Good, Mother Mother, Dilly Dally, Hot Lips, Waves that Stray, The Crooked, Partner and Rue Bella

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