Arkells release video for “People’s Champ”

Photo Supplied by PR

Hamilton’s Arkells have released the highly anticipated video for their newest single, “People’s Champ”. The video was directed by renowned photographer & creative Matt Barnes and is said to bring the optimism sought within “People’s Champ” to life. The video was shot in the band’s hometown and aims to find the joy at the heart of every-day, mundane surroundings.

Frontman, Max Kerman speaks on their collaboration with Matt Barnes,

Matt Barnes has a style of photography that is uniquely HIM. He always casts interesting subjects and is able to create a world within its own. We jumped at the opportunity to make a video with him – his effervescence makes for an amazing time on set,

Although “People’s Champ” is only the first single off of the upcoming fifth studio album, I think it’s safe to say the album is going to be so worth the wait. Arkells have yet to disappoint, and this will be no exception.

Kerman shares on the single,

“People’s Champ is a political song, but also a joyful one. There’s a pulse to the song we wanted to capture. We wanted to see images of different kinds of people coming to life through music and the company of their friends and surroundings.”

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