South African born, Toronto based singer-songwriter, Francois Klark is back with a video for his second single, “Run”. The single was premiered on Spotify Canada’s “New Music Friday” and the video was directed by Yeah Films. Francois is currently on tour across Canada with Universal Music artist Sebell and set to release his debut album LOVE this Spring.
Klark shares thoughts on the video in which he literally runs away from the pain,
“It was important for me to not only explore the more painful side of love and relationships but also to challenge the viewer to evaluate how they perceive the validity of another person’s feelings and emotions. I, therefore, chose to portray a couple in a relationship that isn’t widely viewed as normal by the majority of society. I want to impress on the viewer that we are all part of the same human experience – The love and heartbreak that you experience is no different, no less real than someone who is different from you.”
I’m Jenna, and I am the founder and editor of Canadian Beats. I have had a strong love for Canadian music, which started many years ago. I have a passion for promoting these talented Canadian bands and artists, and that’s how Canadian Beats came to be. I am so proud of what it has become over the last few years, with many talented music lovers and writers coming together to spread the word of Canada’s music.