Toronto’s favourite pop rockers, The Elwins have launched their “Beauty Community Lyric Video Series” with the release of the video for their single “Hocus Pocus.” Each video will be released over the next few weeks via the band’s socials where they will ‘unbox’ videos from the series.
“Hocus Pocus” features the band in a neon-tinted bowling alley, and shows off their fun personalities. Their punchy, colourful tune plays overtop with a simple, catchy hook that won’t let you go.
“When we completed our new album Beauty Community, we approached the town of Newmarket – the place where we all met – to see if they’d be interested in helping us create a 12-part lyric video series that captured the essence of the album title. We’ve always been fans of lyric videos but truthfully hadn’t seen many that were super engaging. It was a fun challenge coming up with different concepts, and being able to showcase some of our favourite local spots growing up was important to us. Our goal was that each video be a fun, new visual experience for the viewer.”
Listen to Beauty Community here.
Following the release of the first video for their ridiculously catchy single “Hey! Ya, You” which premiered earlier this month, the band is in the midst of a Canadian run, which includes a stop at The Mod Club in Toronto on December 3. See full tour dates below.
Beauty Community Tracklist
Upcoming Tour Dates:
Nov 30 – Newmarket, ON @ Newmarket Theatre
Dec 2 – Waterloo, ON @ Starlight w/ Jukebox The Ghost
Dec 3 – Toronto, ON @ Mod Club w/ Jukebox The Ghost
Dec 7 – Oshawa, ON @ Oshawa Music Hall
Dec 8 – Guelph, ON @ Ebar
Dec 9 – St. Catharines, ON @ Warehouse
Connect with The Elwins:
I’ve been involved in music my whole life and have developed a passion for helping out or working in the industry any way I can. I’m interested in helping talented artists gain the recognition they deserve in this crazy business. I am currently studying Communication Studies at York University in Toronto, and working at a local theatre doing marketing and communications, as well as helping out a local festival called Rock the Coliseum. Indie, alt-rock/pop, and metal are my favourites but I’m open to all music genres! If I’m not at a show, I’m doing yoga, grabbing coffee, or looking for some craft beer.