Photo Credit: WayHome Music and Arts Festival
Back in February, WayHome Music and Arts Festival sent fans a series ofcontaining clues to the 2017 lineup. The campaign resulted in endless speculation from fans, who quickly jumped in with their best guesses on social media through the tag #WayHomePhotos. Following the announcement of the , WayHome has decided to release a clue key for all the photos in the campaign. Here are a few of our favourites. Check out to see the rest!
This image recreates a bit of Charles Bradley’s past, drawing on his history of hitch-hiking around the US as a young musician. The photo, taken by Pooneh Ghana, is a thoughtful representation of Charles Bradley’s roots.
Car Seat Headrest
This photo, taken by Toronto photographer Rick Clifford, recreates the band’s video for their song “” and was taken at an actual house party. Bonus points for the balloons and sparklers.
Taken at a staple venue for Torontonians by Mitch Brown, we had to include this photo at Sneaky Dee’s. The caesar on the table represents Toronto based artist Daniel Caesar and the carving on the table, “IXXI” is the artist collective that he is a part of.
Tegan and Sara
Another one by Pooneh Ghana, most people correctly guessed this clue as a representation of the twins. An added clue includes the U-Turn sign, which is the title of one of their songs. We love the composition of this one, and had to include it in our list.
In case you missed it, there was a 26th clue which contained a secret link to arepresenting the band Blossoms. Check it out!
To see all the photos, head over to!
Connect with WayHome
I’ve been involved in music my whole life and have developed a passion for helping out or working in the industry any way I can. I’m interested in helping talented artists gain the recognition they deserve in this crazy business. I am currently studying Communication Studies at York University in Toronto, and working at a local theatre doing marketing and communications, as well as helping out a local festival called Rock the Coliseum. Indie, alt-rock/pop, and metal are my favourites but I’m open to all music genres! If I’m not at a show, I’m doing yoga, grabbing coffee, or looking for some craft beer.