WayHome reveals polaroid clue key

Photo Credit: WayHome Music and Arts Festival

Back in February, WayHome Music and Arts Festival sent fans a series of mysterious polaroid photos containing clues to the 2017 lineup. The campaign resulted in endless speculation from fans, who quickly jumped in with their best guesses on social media through the tag #WayHomePhotos. Following the announcement of the 2017 lineup, WayHome has decided to release a clue key for all the photos in the campaign. Here are a few of our favourites. Check out http://wayhome.com/clue-key/ to see the rest!

Charles Bradley

This image recreates a bit of Charles Bradley’s past, drawing on his history of hitch-hiking around the US as a young musician. The photo, taken by Pooneh Ghana, is a thoughtful representation of Charles Bradley’s roots.

Car Seat Headrest

This photo, taken by Toronto photographer Rick Clifford, recreates the band’s video for their song “Vincent” and was taken at an actual house party. Bonus points for the balloons and sparklers.

Daniel Caesar

Taken at a staple venue for Torontonians by Mitch Brown, we had to include this photo at Sneaky Dee’s. The caesar on the table represents Toronto based artist Daniel Caesar and the carving on the table, “IXXI” is the artist collective that he is a part of.

Tegan and Sara

Another one by Pooneh Ghana, most people correctly guessed this clue as a representation of the twins. An added clue includes the U-Turn sign, which is the title of one of their songs. We love the composition of this one, and had to include it in our list.

In case you missed it, there was a 26th clue which contained a secret link to a video representing the band Blossoms. Check it out!

To see all the photos, head over to http://wayhome.com/clue-key/!

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