CMT Canada debuted Winnipeg-based award-winning Canadian country music artist David James’s video for his newest single “What If I Don’t” on February 24.
It was shot in a Warehouse in Toronto, on a stage set for an “all-about the song” video. The spotlight is on David James and his music. You get the chance to tune in to the words and take in what really matters. Since this single features smoky lyrical guitar interplays, it makes perfect sense to set the video up in a smoke-filled space.
Here’s what James has to say about his new video:
“I try to keep things fresh when it comes to videos, and this one is no exception. It’s a bit of a throwback to my rock ’n’ roll roots, so we kinda stripped things down and kept ’em simple. Found a big empty warehouse, turned it up to ‘11’ and rocked out!”
Watch the video and enjoy the sincerity of and behind it HERE!